About McCANN Japan

Representative Director, CEO McCann Japan Inc. Representative Director, CEO McCann Holdings Japan Inc. Takashi has more than 25 years of experience as a branding / customer experience professional and international business leader with top management experience in marketing agencies. After beginning his career as a content planner and writer, he spent 18 years at WPP agencies, including more than seven years at the Shanghai office of a leading global agency, supporting the rapid business growth of Japanese and international brands. In 2018, he joined Publicis Groupe to lead the launch of a bespoke agency dedicated to the digital transformation of a global automotive brand. He later held senior leadership roles across multiple agencies, serving as General Manager at a major international agency based in Tokyo and Managing Director at a digital agency. In Japan and China, his leadership contributed to multiple honors at Campaign Asia's Agency of the Year awards, including recognition in the Creative, New Business, and Production categories. Appointed President of McCann Erickson Japan Inc. and CRAFT Worldwide Japan Inc. in October 2023, he has since driven strong business momentum with a focus on strategic integration, creativity, and operational excellence. He also serves on the board of the Japan Advertising Agencies Association and as an advisory committee member for Advertising Week Asia. Takashi was appointed Representative Director, CEO of McCann Worldgroup Holdings Japan Inc., Representative Director, CEO of McCann Erickson Japan Inc., and Representative Director, President effective October 2, 2025.

Executive Creative Director McCann Japan Inc. Kazz is a globally-recognized, multi-award-winning creative with more than 20 years of brand-building experience in the U.S. and Japan. Since joining MRM as Executive Creative Director he has successfully led his department to new heights of creativity and digital sophistication while leading multiple successful pitches. Before joining MRM, Kazz worked at Beacon Communications, where he led the digital creative work for a major U.S. sports brand before taking on one of the most prestigious Asian cosmetics brands. Prior to that, he was Art/Motion Director at R/GA New York, where he was in charge of global brands in the sports, auto, and alcohol beverage sectors. Over the course of his career, Kazz has won numerous top industry honors, including a Gold Cyber Cannes Lion and awards from Webby, Clio, One Show, LIA, AdFest and Spikes.

Managing Director McCann Japan Inc. With nearly 30 years of experience in digital marketing, branding, and leadership within global organizations, Rie has built a career in the marketing agency industry. She spent approximately 25 years at MRM starting in 1996, where she played a key role as a client lead in launching numerous global brands in the Japanese market and supporting Japanese brands in their overseas marketing efforts. As the leader of the Japan team, she spearheaded international marketing initiatives for Japanese companies, overseeing collaboration with McCann Worldgroup's overseas offices. Her expertise spans a wide range of BtoB areas, including global branding strategy, marketing automation implementation and operations, data analytics, CRM strategy, and execution. In 2022, she joined ADK Global, serving as CEO of ADK Singapore. In 2023, she was appointed Managing Director of ADK Vietnam. Effective July 1, 2025, she assumed the role of Senior Client Growth Director at MRM.

Representative Director, Chief Executive Officer Omnicom Media Japan Inc. Director McCann Holdings Japan Inc. As the CEO of Omnicom Media Japan, Matthew leads the media and marketing solutions division of Interpublic Group, guiding advertisers to optimize their media investments for real business outcomes. Originally from the UK, Matthew commenced his professional journey in Barcelona at Spain's official Futures and Options exchange, gaining firsthand experience of how data, technology, and platforms were revolutionizing finance. Inspired by this experience, he returned to London and embarked on his digital advertising career, working at Conversant and later eBay. In 2009, Matthew was relocated to the APAC region, focusing on establishing the APAC headquarters for prominent U.S. ad technology companies such as Conversant and MediaMath. Transitioning from ad tech to the agency side in 2015, he assumed various leadership roles within WPP and IPG, catering to diverse verticals and serving some of the world's largest advertisers, including The Coca-Cola Company, P&G, Dyson, Amazon, Dell, Spotify, BMW, and many more. Between 2018 and 2021, Matthew was based in Tokyo and held the position of Japan Managing Director for Xaxis, WPP's digital activation unit. Joining IPG in 2021, Matthew most recently served as the APAC CEO of Kinesso, the data and technology division of IPG Mediabrands. In this role, he led teams across 11 markets, overseeing 1000+ digital experts engaged in digital media, marketing automation, advanced analytics, commerce, and AI. Effective April 1, 2024 he was appointed CEO of IPG Mediabrands Japan and relocated from Singapore to Tokyo.

Head of Finance McCann Holdings Japan Inc. Director McCann Japan Inc.

Director, Chief Commercial Officer Omnicom Media Japan Inc. Director McCann Japan Inc. After graduating from Boston University in 1995, Hiro joined a major Japanese advertising firm, where he spent 25 years working in the areas of media buying, media planning, and as an account lead in global marketing, sports marketing, and luxury branding. He then moved to ad tech with AI deep learning solutions in order to grow as a leading businessman in the fast-changing advertising industry. Two years later, in August 2022, he joined Reprise Japan as Managing Director, and from January 2023, he also serves as Managing Director of Matterkind Japan. In April 2023, he was appointed to Representative Director of Kinesso Japan. In January 2024, he took on the additional roles of Managing Director of UM and MAGNA. He also was appointed Director of McCann Erickson Japan.

Corporate Communications Director McCann Holdings Japan Inc. Kieko began her career in marketing at a US-based computer software company and then joined McCann Erickson Japan as an account executive, working on numerous branding, IMC, international sponsorship and events projects for global blue-chip clients. She continued to build her expertise at IPG Mediabrands and other agencies within IPG. She then joined the marketing communications department of a UK-based global technology company, where she was the hub for the brand and global creative teams and managed the brand and media agencies, including fee control. In February 2015, she returned to the IPG family by joining Momentum Japan as Global Account Lead, supporting global brands with their launch in Japan. Since 2019, she has been actively using her experience to support staff training and building the Momentum brand as Agency Marketing & Communications Director. She also led Momentum Japan in acquiring the ISO 14001 and ISO20121 certification in coordination with the global office. She is also active as Chairperson of the IPG Women's Leadership Network Japan Chapter, an IPG Group-wide organization that promotes the advancement of women and a great place to work. In April 2024, she was appointed Corporate Communications Director at McCann Worldgroup Holdings Japan.

Managing Director Weber Shandwick IPG DXTRA Japan Inc. Director McCann Holdings Japan Inc. Campbell has spent some 20 years in Japan moving back and forth across the media landscape. Commencing his career in PR and marketing, he subsequently spent almost 10 years as a writer and editor at The Mainichi, one of Japan's "big three" newspapers, followed by an award-winning stint at Omnicom's brand and media agencies in Tokyo. He has extensive experience of digital strategy and online media, invaluable skills he acquired as Business Director for PHD and OMD in Japan. His decade at the newspaper and several years of freelancing for Time and Fortune magazines taught him the golden principles of storytelling. Campbell joined Weber Shandwick in 2014 to spearhead the Japan office's digital and creative offerings. He built and championed the company's capabilities beyond traditional PR into influencer marketing, paid amplification and content marketing, demonstrating how to best leverage technology and harness the power of owned and social media to achieve business goals. After serving as EVP of Client Experience, during which time he "proselytized the need for creative and digital to be embedded in all our work," Campbell was appointed Managing Director of Weber Shandwick Japan in 2021. He currently serves as Vice Chair of the Marketing & PR Committee at the American Chamber of Commerce in Japan, and was formerly Chair of the PR Committee at the Foreign Correspondents' Club of Japan. Campbell lectures on Communications at schools and universities across Japan, and serves as a juror for industry award shows, including the PRWeek Awards, the Effies, and the Tokyo Metropolitan Government's Communicative Public Relations Award. He holds a Bachelor of Arts degree in Philosophy from Deakin University and a Certificate in Digital Marketing from Google Squared Online. Campbell describes himself as a fluent Japanese listener.