McCann Wins 3 Bronzes and 2 Crystals at MAD STARS 2024 for “Second Life”

August 29, 2024 – Tokyo

McCann Erickson Japan Inc. (President & CEO: Takashi Aoki; Headquarter: Minato-ku, Tokyo) announced that it has won 3 Bronzes and 2 Crystals with its client Safari, for “Second Life” at MAD STARS 2024 (Busan International Advertising Festival).

MAD STARS 2024, now in its 17th year, is an international festival that celebrates creativity and technology in the Marketing, Advertising, and Digital contents industry.

Results are as follows:

Bronze
Agency: McCann Tokyo
Entry Title: “Second Life”
Client: Safari
Category: Diverse Insights Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories

Agency: McCann Tokyo
Entry Title: “Second Life”
Client: Safari
Category: Interactive Stars > Interactive Craft > Omni Channel Interaction

Agency: McCann Tokyo
Entry Title: “Second Life”
Client: Safari
Category: Integrated Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories

Crystal
Agency: McCann Tokyo
Entry Title: “Second Life”
Client: Safari
Category: Commerce Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories

Agency: McCann Tokyo
Entry Title: “Second Life”
Client: Safari
Category: Integrated Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories

McCann Japan is a key member of McCann Worldgroup Japan which is the largest and only true international advertising agency group that can plan and buy media independently. Accordingly, McCann Japan has been awarded substantial business from both major Western and Japanese advertisers since its establishment in 1960.