“KEWPIE IT.”

Client

Kewpie

Idea

“KEWPIE IT.” A global campaign inviting people to discover new ways to enjoy Kewpie Mayonnaise. The concept centers on the idea that "just add Kewpie and everyday dishes take on a whole new vibe." The campaign captures a sense of surprise and delight through the phrase "KEWPIE IT." The initiative encourages creative experimentation with everyday meals through multiple touchpoints including recipe videos, social media challenges, and pop-up experiences. Participants are invited to have fun, get creative, and discover their own unique ways to enjoy meals with Kewpie products.

Expertise